Я выгляжу как инженер!

Началось все с того, что некая Айсис Венгер снялась в рекламе компании OneLogin, где она занимается разработкой программного обеспечения. Реклама нашла живой отклик в интернете — многим показалось, что девушки-инженеры выглядят совсем не так, другие указывали на то, что Айсис следовало иначе позировать.

В ответ девушка организовала флешмоб против сексизма: она призвала женщин, работающих в сфере технологий, постить свои фотографии в соцсети с тегом #ILookLikeAnEngineer — «Я выгляжу как инженер».

Бигпикча, которая традиционно выступает за все хорошее и против всего плохого, предлагает посмотреть на рекламу с участием Айсис и снимки по тегу #ILookLikeAnEngineer!

A young Bay Area woman challenged stereotypes in the technology engineering industry in a new ad campaign that has created a buzz on social media around the world. When the ad got so much positive and negative response, Isis Anchalee Wenger took to Twitter to post a photo of herself holding a sign that reads: "I look like an engineer." The campaign is resonating with women all over the world who are posting their own "I look like an engineer” comments on Twitter including, Melinda Gates who applauds the campaign for challenging the face of engineering and Chelsea Clinton who said its helping breakdown stereotypes. The truth is there are few women in the tech industry. Wenger's boss hopes the ad campaign will increase diversity. "After the whole thing exploded we got more than twice as many female applicants, so that's been very positive," One Login CEO Thomas Pedersen said. #ILookLikeAnEngineer #Technology #Engineers #WhereYouLive #SanFrancisco

Фото опубликовано ABC7 News (@abc7newsbayarea) Авг 6 2015 в 4:13 PDT

Just a few of the #NVIDIANs who are building the tech to advance deep learning, computer vision, self-driving cars, and much more. #ILookLikeAnEngineer #WomenInSTEM

Фото опубликовано NVIDIA (@nvidia) Авг 6 2015 в 10:13 PDT

We celebrate some seriously strog, incredible Women in Tech at blur #ILookLikeAnEngineer. This is how we do it. Here are just a few — we have more!

Фото опубликовано blur Group (@blurgroup) Авг 7 2015 в 2:01 PDT

I diagnose the application's illnesses and give them remedies #ILookLikeAnEngineer #HRIS #Oracle #PeopleSoft #Support #Consultant #worklife

Фото опубликовано Niken Nariswari (@nikennariswari) Авг 6 2015 в 11:55 PDT

These are the faces of the awesome female engineers of TTW! #ttwengineers #ilooklikeanengineer

Фото опубликовано JaneA (@j.strongarm1) Авг 7 2015 в 2:01 PDT

TTW Girls #ilooklikeanengineer #sydney #campaign #techindustry #smart #creative #hillarious #beautiful

Фото опубликовано TTW (@ttwengineers) Авг 6 2015 в 11:35 PDT

#ILookLikeAnEngineer

Фото опубликовано Анастасия Колодина (@blackheadfatcat) Авг 6 2015 в 9:18 PDT

I love my steel toes and high heels equally. #nofilter #ilooklikeanengineer #defystereotypes #steeltoes #highheels #construction #designbuild #industrialdesign #capitalprojects

Фото опубликовано Tay (@temb13) Авг 6 2015 в 8:37 PDT

If I had a dollar for every time someone told me I didn't look like an engineer, I'd be rich. But guess what, I do look like an engineer, this is what we look like. I spend my days helping manage upgrades and installations of large scale food and beverage manufacturing facilities and equipment to bring the products you consume every day to your grocery store. Cheese, beer, canola oil, margarine, chocolate, wine, water, milk… all the good stuff! #Ilooklikeanengineer #womenatbeca #womeninengineering #proud

Фото опубликовано Erica Wodzak (@ericawodzak) Авг 6 2015 в 6:46 PDT

Friends. Art. Coffee. Robots. All things I love. #ILookLikeAnEngineer

Фото опубликовано morgan_fabian (@morgan_fabian) Авг 6 2015 в 6:26 PDT

Breaking stereotypes #ilooklikeanengineer #civilengineer

Фото опубликовано Afsana Mili (@a_mili_on) Авг 6 2015 в 5:42 PDT

Here are two of our badass engineers changing the future of machine learning one day at a time. #ilooklikeanengineer #boston #startups #werehiring #bostonstartup #developers #olin #bakingisfuntoo

Фото опубликовано indico (@indicodata) Авг 6 2015 в 4:07 PDT

Because I help bring light into your homes #ILookLikeAnEngineer

Фото опубликовано Ruby (@loveendlessly) Авг 6 2015 в 3:17 PDT

If I had a penny for every time someone said "You don't look like a CTO." Guess what? #ILookLikeAnEngineer #womenintech #diversityintech #womeninSTEM

Фото опубликовано Lisa Kavanaugh (@LtotheK) (@ltothek) Авг 6 2015 в 2:30 PDT

 
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